Possible Career Paths for Business-related Majors at Life U

Career exploration is an important part of personal and professional growth. For students who are enrolled in business-related majors here at Life University (Life U), here is a helpful starter guide to get you thinking about possible career paths.

For more assistance with career exploration, please contact Life U Career Services.


B.B.A. Business Administration
Life University’s Bachelor of Business Administration (BBA) students begin their academic journey by mastering a foundation in business, principles of management and leadership. As the student progresses through the BBA degree program, they will engage in courses related to accounting, economics, marketing, finance, business law, human resource management, organizational behavior, ethics, social change/non-profit, diversity, social media marketing, and sports management – all with a focus on socially responsible business philosophy. BBA students can complete their program by selecting an area of interest in which they may enroll in additional business-related coursework, or they have the potential for a business internship with a vetting process of an established business.


Market Research Analyst- In short, market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. This is the ideal career for anyone who loves staying on top of trends and finding ways to capitalize on that knowledge.

National Median Salary: $63,920

Number of Practitioners (as of 2020): 740,900

(Information and date from the U.S. Bureau of Labor Statistics, May 2021)


Sales Manager- Sales managers direct an organization’s sales teams. They set sales goals, analyze data and develop training programs for an organization’s sales representatives. This is a great career path for a social individual with a sharp business mind, people management skills and the ability to be persuasive.

National Median Salary: $127,490

Number of Practitioners (as of 2020): 397,900

(Information and data from the U.S. Bureau of Labor Statistics, May 2021)


Accountant or Auditor- Accountants and auditors prepare and examine financial records, identify potential areas of opportunity and risk, and provide solutions for businesses and individuals. They ensure the accuracy of financial records, the proper payment of taxes, and the evaluation of financial and data risk. They also assess financial operations, working to help ensure that organizations run efficiently.  

This role might function more behind the scenes, but it plays a powerful part in making sure that all aspects of a business or organization are operating as they should on a financial and ethical level. *Note: Business Administration is a great degree entry into accounting, but it would require further education to pursue.

National Median Salary: $77,250

Number of Practitioners (as of 2020): 1,392,200

(Information and data from the U.S. Bureau of Labor Statistics, May 2021)


Human Resources Specialist- Human resources specialists recruit, screen and interview job applicants and place newly hired workers in jobs. They also may handle compensation and benefits, training, and employee relations. In general, this person is the go-to co-worker to answer everyday internal communications and policy questions.

This position is a good fit for someone who likes to do a variety of tasks, as Human resources specialists often are trained in tasks for all disciplines of a human resources department, a specialized jack-of-all-trades to some degree.

National Median Salary: $62,290

Number of Practitioners (as of 2020): 674,800 

(Information and data from the U.S. Bureau of Labor Statistics, May 2021)


A.S and B.S in Computer Information Management

Students who pursue Computer Information Management (CIM) at Life U will learn the skills needed to make a positive impact on society and businesses utilizing information systems management. CIM students learn hands-on skills that transform them from computer users into technology developers, creating web and software solutions that make organizations and customers more productive, connected and satisfied. Students will learn to create mobile apps, interactive websites and databases for business and healthcare organizations. They will also cultivate the security skills needed to protect users, companies and health data as they learn to navigate multiple areas of information systems management.


Computer and Information Systems Manager- Computer and information systems managers (often called information technology (IT) managers) plan, coordinate and direct computer-related activities in an organization. They help determine the information technology goals of an organization and are responsible for implementing computer systems to meet those goals.

As technology needs vary from organization to organization, this is a field that is highly variable and growing.

National Median Salary: $159,010

Number of Practitioners (as of 2020): 482,000

(Information and data from the U.S. Bureau of Labor Statistics, May 2021)


Computer Programmer- Computer programmers write, modify and test code and scripts that allow computer software and applications to function properly. They turn the designs created by software developers and engineers into instructions that a computer can follow. In addition, programmers run tests to ensure that newly created applications and software produce the expected results. If the products do not work correctly, programmers check the code or scripts for mistakes and modify them.

National Median Salary: $93,000

Number of Practitioners (as of 2020): 185,700

(Information and data from the U.S. Bureau of Labor Statistics, May 2021)


Web Developer or Digital Designer- Web developers create and maintain websites. They are also responsible for the site’s technical aspects, such as its performance and capacity, measures of a website’s speed and how much traffic the site can handle. In addition, web developers may create content for the site. Digital designers develop, create, and test website or interface layout, functions and navigation for usability. They are responsible for the look and functionality of the website or interface. Both are exciting and challenging career choices for a tech-minded person.

National Median Salary: $77,200

Number of Practitioners (as of 2020): 199,400

(Information and data from the U.S. Bureau of Labor Statistics, May 2021)


Software Developer- Software development is where creativity and technical know-how meet. Software developers research, design and develop computer and network software or specialized utility programs. They also analyze user needs and develop software solutions, applying principles and techniques of computer science, engineering and mathematical analysis.

They are also responsible for the continued upkeep of their software, updating software or enhance existing software capabilities. They may work with computer hardware engineers to integrate hardware and software systems and develop specifications and performance requirements. They also may maintain databases within an application, working individually or coordinating database development as part of a team.

National Mean Salary: $120,990

Number of Practitioners (as of 2020): 1,364,180

(Information and data from the U.S. Bureau of Labor Statistics, May 2021)



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