-The new program, beginning in winter 2024, brings Life U’s philosophy of Vitalism to the business world.

Will Brooks Press Release Header 2022


November 3, 2023 – Marietta, Georgia – Life University (Life U) has created a new online Master of Business Administration & Positive Leadership (MBA), with the inaugural cohort of students beginning their studies in the 2024 Winter Quarter.

The Life U MBA & Positive Leadership program incorporates the essentials of positive psychology, which include personal well-being, resilience and goal-setting principles, into a robust business curriculum.

The outcome is a comprehensive academic experience that extends far beyond traditional business concepts, inspiring students to reach their full potential both as successful business professionals and as individuals. The framework of leadership as coaching is examined throughout the program.

Setting Life U’s online MBA apart from the field further, the faculty has integrated the philosophy of Vitalism and the principle of Lasting Purpose, which are central values of Life U, into the course design and instruction of the online MBA program.

Required courses include MBUS 5100- Managerial Accounting for Social Impact, MBUS 5200- Ethical Investment and Capital Budgeting and MBUS 5700- Socially Responsible Branding and Promotion. Students will complete 45 quarter hours of required courses and choose 15 quarter hours of elective or concentration courses. The 60-quarter-hour program is designed to be completed in one year of full-time study.

Through this program, students will gain the knowledge and skills to become successful business professionals while also becoming effective and transformational leaders, creating a positive work environment for their employees.

The new program is designed for recent college graduates and professionals who studied business, humanities, arts, social sciences, biological sciences or physical sciences in college and are interested in jobs that value business-oriented skills and knowledge, while at the same time, allowing them to reach their full potential as successful business professionals and individuals. Applications for the first class are open now.

Current Life U BBA students are eligible to take up to two MBA core courses during their senior year if their accumulative GPA is 3.0 or above. Once they are admitted to the MBA program, the two MBA core courses they have taken during their senior year will count toward their MBA degree requirement if the grades earned are B or better.

Interested applicants can apply by visiting life.edu/Apply.

Founded in 1974, Life University is a health sciences institution most known for its College of Chiropractic, the largest single-campus College of Chiropractic in the world. Undergraduates can pursue undergraduate degrees; a pre-chiropractic, degree-seeking pathway; and graduate degrees within the College of Graduate and Undergraduate Studies. Some degree programs are offered to distance learners through the College of Online Education.

Life University strives to empower our students to succeed both professionally and personally. At Life U, we innovate our approach to higher education, while also remaining true to our philosophical commitment to produce informed leaders who exemplify humanistic values in their professions. To achieve this goal, Life U recognizes and demonstrates its dedication through three official Life University Values: Lasting PurposeVitalism and Integrity.

Life U’s 110-acre campus in Marietta, Georgia, just northwest of Atlanta, is home to more than 2,700 undergraduate, graduate and professional students who come from all 50 United States and more than 65 countries.

For more information about Life University’s Master of Business Administration (MBA) degree, click here.

For more information about Life University, click here.

About Life University

Life University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, master’s and Doctor of Chiropractic degrees, and also has programmatic accreditation through the Council on Chiropractic Education (CCE) and the Accreditation Council for Education in Nutrition and Dietetics (ACEND). The mission of Life University is to empower students with the education, skills and values necessary for career success and life fulfillment, based on a vitalistic philosophy.