How can your chiropractic practice’s communications cut through the noise? One major way to increase patient engagement and understanding of your materials is to provide it through visuals, preferably video. For those new to the concept of video creation, it can seem overly daunting and time consuming. However, there are many simple and cost-effective video recording options out there, many of which can use your own smartphone. Adding video content as part of your educational and promotional materials can significantly help attract prospective patients as well as keep current ones paying attention to your offerings. In 2025, video consumption is projected to account for 82% of all internet usage, according to Insivia. Incorporating videos also improves email open rates, as well as boosts SEO on your website.

For chiropractors wanting to take their business to the next level, investing some time and at least a small budget line toward video content is a smart idea. Be sure to utilize appropriate video content on your business’s social media pages, in addition to YouTube.

Basic Video Production Tips to Get Started

For simple videos to demonstrate your business on social media and direct patients according to their chiropractic education level, there is not much needed to create your own content if you decide to do that. All you would need is:

  • A basic video camera or recording device. A smartphone is typically sufficient if you don’t want to buy something additional; however, you may need to add a SIM card with extra storage space or a digital storage option, such as Dropbox or Google Drive.
  • If recording on a phone, a phone gimbal can be helpful, as it can hold your phone steady as you record and provide angle options. Be sure to get one that works with your phone type, Android or iPhone.
  • A reliable audio recorder. Depending on the background noise in the environment you record in, you may need a recording device designed to focus solely on the speaker. Lavalier mics are an economical option as little clip-on voice recorders that can send recorded audio to a camera or a phone, depending on the type you choose.
  • A straightforward video editing software. Canva can be a good choice for beginners, while Adobe Premiere Pro is more complex and artistic.

For professional presentations, speaking engagements or if you simply don’t feel comfortable in the video production space, there are always agencies and freelancers that can assist you, but just make sure to get a clear idea of pricing and expectations beforehand. Also, if you are recording others in a video, it is highly recommended to obtain a written consent form.

Chiropractic Video Ideas

  1. Educational Videos

Demonstrate your chiropractic knowledge and educate your patient base about common conditions and the benefits of chiropractic care at different life stages. Topics can be as numerous or as focused as you like, from posture suggestions to nutritional advice to pain management through chiropractic care. Create a separate page on the site to house all your videos, such as “Chiropractic Video Gallery.” Make sure all the titles and descriptions of videos are specific as well as understandable at a patient level, avoiding excessive jargon. For example, a video title such as “Chiropractic Care for Student Athletes K-12” is more direct than a video simply labeled as “Chiropractic Care.”

  1. Pre- and Post-Visit Instructions

To encourage progress between visits, you may provide handouts with written instructions or exercises to perform; however, sharing or sending a video link that covers frequently asked questions and demonstrates instructions as appropriate is more likely to be remembered and understood. Some examples of good videos to create are a “Before First Visit” video or an “After A First Adjustment” video. A welcome video, in particular, with clear instructions and directions to your location, can help prevent no-shows as well.

  1. Facility Tour

Show off your facility, the great services you offer and the great people working with you. This helps reduce the fear of the unknown that may prevent some patients from committing to an appointment.

  1. Patient Workshops and Wellness Seminars

You may already be offering patient workshops and wellness seminars, but recording portions of them or even providing a live link allows for more people to connect with you even if they are unavailable for a particular event. The topics you offer can showcase all the ways your office promotes whole health and cares for common conditions, in addition to many health and wellness topics that people may not realize are related to Chiropractic, such as how to improve sleep patterns.

  1. Patient Testimonials

Patient testimonials are powerful, especially when all the emotional and visual depth can be heard and seen on video. Ideally, these should be inspiring stories from satisfied patients, kept to about two minutes in length.

References

  1. The Foundation for Chiropractic Progress- “How to Use Video Content”