It is the role and responsibility of any good university marketing team to constantly champion and commemorate the accomplishments of their institution. When the spotlight turns on us, however, we can get a bit shy, yet it is important to celebrate wins big and small. The Life University (Life U) Marketing team was recently recognized in a number of categories for the 2023 Collegiate Advertising Awards. This included five Gold awards in Blogs, Webcasts/Podcasts, Virtual Tours, Brochures and Miscellaneous categories. Life U also received a Silver award for its new 50th Anniversary logo.